Client:
HOLCIM
Industry: Construction & Building Products
Locations: Global
Support: Brand Strategy, messaging strategy, development and design of digital content, Photography, Brand Film, ConAgg Expo value driven films, PR content, customer testimonials
LafargeHolcim is a Swiss multinational company with a presence in over 70 countries that operates in Cement, Aggregates and Ready-Mix Concrete as well as Solutions & Products. LafargeHolcim was formed in 2015 by a merger between two cement companies Lafarge and Holcim. In response to this merger, the US region of the company was looking for a way to bring a cohesive marriage to the two brands and its subsidiaries to market their efforts towards sustainability, innovation and waste management while providing our nation with an unparalleled range of construction products and services.
Process
STRATEGY & APPROACH
Thurlkill Studios goal was to market their values on health & safety, customer relations and sustainability. Thurlkill Studios created digital content to document and re-tell their efforts towards these values. We have traveled to their location in New York, Massachusetts, Kentucky, Colorado, Texas, Oklahoma and Illinois to obtain content from new plant technology, customer testimonials and CEO introductions. The content created has been used in their marketing for Geocycle, innovation product promotions, customer relations, health and safety, sustainability and internal messaging from the CEOs
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
You are the Hero of your story. We want to help you tell your story in a way that makes others stop and take cheer.
Discover More
Green O
Treasure House
Upwards Project
Paws Up