Client

THE RESORT AT PAWS UP

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Industry : Hospitality

Where : Greenough, Montana

Support : Brand & Event Marketing, Visual Content Strategy, Brand Films, Social Media Content, Content Library, Lifestyle Photography, Food Photography, Architecture Photography, Fashion & Product Photography, Creativity Workshops.

A young girl wearing a straw hat and a blue striped shirt roasting marshmallows over a fire in a wooded outdoor setting during sunset, with other people in the background.

Rustic bedroom with wooden walls, a large bed with colorful pillows, a turquoise wooden headboard, a bench with a cushion at the foot of the bed, a vintage dresser, lamps, paintings on the walls, and a patterned rug.

Luxury Montana Ranch, Island, Resort

CHALLENGE

For eight years, The Resort at Paws Up partnered with our team in many creative capacities. We functioned as the resort photographer, filmmaker, artist in residence and brand ambassador and creative strategist. Our goal was to create dynamic visual storytelling across all marketing channels. As the industry leader and creator of glamping, Paws Up needed branding and visual assets that would captivate new and returning customers.

Process

STRATEGY & APPROACH

Through an integrated discovery process, we uncovered key areas The Resort at Paws Up could enhance their overall brand experience. This entailed developing a comprehensive content strategy and library build-out for quarterly campaigns. Additionally, our team provided strategy and creative direction for their visual assets across traditional media, social, web, print, and video channels. This included evocative imagery and brand films to showcase the various dimensions of the resort.

Person holding a large rainbow trout over a river with a fishing net nearby.

Scenic landscape of rolling hills with trees and mountains in the distance under a partly cloudy sky.

Person riding a snowmobile through snowy terrain wearing a helmet and winter gear.

Children climbing a wooden fence in a grassy field, with mountains and a cloudy sky in the background.

Two women riding horses in a field, each holding flags - one with the American flag and the other with a white flag featuring a gold emblem, with mountains and a blue sky in the background.

Resort Photography

190704 PU Nature, Fourth of July-279.jpg

0079_0700417_PU_July 4th_Festivities.jpg

190803 PU Campfire Star Lupe Caroll-20 copy.jpg

Results

IMPACT

Prior to our partnership, The Resort at Paws Up lacked a cohesive, forward-thinking visual content strategy. Our efforts contributed to an increased brand awareness and recognition nationally, resulting in record breaking years of revenue. Additionally, we were able to develop a holistic brand story, developing a impressive media feature stories and digital earned media. As an industry expert we hosted tours of media, represented the brand with travel agents in New York with a pop up gallery and workshop event and produced a robust content library and production pipeline for both traditional and digital marketing. These efforts resulted in a brand experience that engaged guests, brand partners and motivated sales before guests arriving at the resort.

Videography

Resort Brand Films

We have created a variety of video content for the resort, including marketing films, website headers, restaurant features, HR recruitment, activities and much more. Our work has been utilized in email campaigns, website and commercial spots.

Watch

A man wearing a cowboy hat and black clothing playing guitar in a field with horses grazing, with trees and mountains in the background. Singer John Doe in Montana. Music Video of John Doe country singer by Thurlkill Studios at The Resort at Paws UP.

Every year Paws Up hosts world class musicians from around the country to entertain at intimate campfire gatherings. To showcase the musicians talent, we spearheaded a series of films where musicians like John Doe of X, Joey Barns of Calexico, Chuck Ragan of Hot Water Music and Rhett Miller of the Old 97’s play a live acoustic song surrounded by epic Montana scenery.

Ranch Sessions

Music Videos