Client
THE GREENO
WHERE DESIGN, STORY, AND HOSPITALITY MEET
A comprehensive creative program spanning brand films, marketing collateral, social media, magazines, and art direction to define the visual identity of a modern luxury retreat.
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Industry : Hospitality
Where : Greenough, Montana
Support : Marketing Materials, Print Collateral, Magazines, Social Media, Web, Content strategy, Brand Film, Film Series, Support in Brand creation and vision, Brand Look Books, Art installation
A new 5 star, adults only, boutique resort.
CHALLENGE
How do you build desire for a place no one has experienced yet?
Before The Green O welcomed its first guests, it needed a brand that felt as extraordinary as the destination itself. Our challenge was to help shape its visual language, create anticipation, and develop the strategic content that would establish one of Montana's most distinctive luxury hospitality experiences.
Process
STRATEGY & APPROACH
Our team developed marketing, brand and social media content to drive an immersive brand experience that would capture the resort’s unique sensibilities while exciting new guests. This included everything from high-end photography, films, magazine content and a series of short documentary films chronicling the creatives that brought the resort to life.
Results
THE IMPACT
Our team played a critical role in creating the overall aesthetic for the resort. Working closely with the greeno’s ownership and leadership team, we built a brand experience and library of content that helped drive sales, travel agent interest, national magazine coverage and global social media engagement. To date, the greeno has enjoyed full bookings and resounding applause from both discerning guests and travel media.
Architecture Photography
Lifestyle Photography
Brand Films
Many of our films were created before the resort was fully constructed. Once construction was nearly completed, we created a second round of films to feature the architecture and restaurant as well as additional activity offerings. The tag lines, secretive by nature & remote. refined, gave direction to our films.
The Makers: Film Series
How do you create something that lives up to the magnificence of Montana? You make it from the heart, you make it naturally, and you make it with just the right people. This documentary film series explores both the materials and raw creative power behind the creation of the greeno resort. Check out the making of the unimaginable.
Stray Magazine + Films
Created with the intention of inspiring resort guests to take the path less traveled, “Stray” is a custom magazine created for the greeno resort. Our team created photographs and a mini-documentary film series to run in conjunction with the magazines.
Social Media: Content & Design
