Client
AMRIZE
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Industry : Building Materials
Where : The United States and Canada
Support : Photography, Brand Films, Value Driven Films, PR content, Social Content, Website Content
Partner of Choice in North America
CHALLENGE
Amrize launched a new North American business, spinning off from it’s global parent company to establish a new identity. As a newly publicly traded company on the New York Stock Exchange (NYSE) serving Canada and the United States, Amrize required new visual marketing materials to support this transition, while maintaining the trust and credibility built with long-standing customers.
Process
STRATEGY & APPROACH
We partnered closely with Amrize to begin building new content aligned with their evolving brand and voice. Our team captured photography and video coverage of their NYSE milestone celebrations across the country and worked alongside senior leadership and cross-functional teams during the nationwide executive teams site tours. We documented meetings with state legislators highlighting Amrize’s production capabilities and traveled to major infrastructure projects to showcase the real-world impact their building materials have on local communities.
PHOTOGRAPHY
Results
THE IMPACT
Our collaborative efforts strengthened Amrize’s brand voice and elevated its presence across the North American building materials market. Through strategic visual storytelling, we increased leadership visibility and market recognition while reinforcing Amrize’s position as an American Made “Partner of Choice”.
Comprehensive Brand Documentation
Documentation of the debut of Amrize as an independent, publicly traded company.
Multi-state travel and documentation with the executive team to tour plant locations.
Documentation of plant tours with local legislatures.
Photographed and filmed essential infrastructure projects.
Social media values and case study videos.
Cement and Aggregate legislative tours.
