Client
AMRIZE
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Industry : Building Materials
Where : The United States and Canada
Scope of Services : Photography, Brand Films, Value Driven Films, PR content.
Partner of Choice in North America
CHALLENGE
Formerly part of the global Holcim organization, the North American business separated to establish a new identity: Amrize. As a newly publicly traded company serving Canada and the United States, Amrize required new messaging and marketing materials to support this transition, while maintaining the trust and credibility built with long-standing customers.
Process
STRATEGY & APPROACH
We partnered closely with Amrize to begin building new content aligned with their evolving brand and voice. Our team captured photography and video coverage of their NASDAQ milestone celebrations across the country and worked alongside senior leadership and cross-functional teams during the CEO’s nationwide site tours. We documented meetings with state legislators highlighting Amrize’s production capabilities, and traveled to major infrastructure projects to showcase the real-world impact their building materials have on local communities.
Results
THE IMPACT
Our collaborative efforts strengthened Amrize’s brand voice and elevated its presence across the North American building materials market. Through strategic visual storytelling, we increased leadership visibility and market recognition while reinforcing Amrize’s position as a “Partner of Choice”.
PHOTOGRAPHY
Comprehensive Brand Documentation
Documentation of the debut of Amrize as an independent, publicly traded company.
Multi-state travel and documentation with CEO to tour plant locations
Documentation of plant tours with local legislatures
Films regarding their participation in essential infrastructure projects
Social media videos
Cement and Aggregate tours